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About Us

About Us

91 Untold is a positive change consultancy with a bold new story. It’s the evolution and joining together of two widely known and well-respected organisations: JSNLP and Whatever Life Throws.

Their combined 40-year legacy is the foundation of 91 Untold – and underpins the innovation that shapes our bold new story.

We combine Applied NLP with Positive psychology, systems thinking and applied memetics, through to leadership, communications and change theories, to create positive change, professionally and personally. We’ve worked with everyone from small businesses to multinationals, charities to government departments; from Anita Roddick and Richard Branson, to Brown and Blair. All of our clients are united by the desire for change. For the better.

Meet The Team

Between us, we have over 150 years’ experience in positive change. We use everything from Applied NLP and Positive Psychology, systems thinking and applied memetics, through to leadership, communications and change theories. Whatever our brief, we bring infectious energy and fun to every project, with a focus on effortless learning with tangible results.

Andy Cartmell

Director of Consultancy In addition to sublime NLP and coaching skills, Andy blends a background in psychology with top-level industry experience in roles such as Planning Manager on the £5.5bn HS1 project.

Mason Palmer

Digital Consultant Digital ninja is more fitting. Mason drives all our digital projects and works to ensure 91Untold leads the field in a tech-driven world. Degree in Videography and Dance.

Ebony Douglas

Programme Consultant Making sure all our open programmes run smoothly requires leadership, and luckily Ebony is here to ensure our high standards are exceeded.

Sarah Smith

Lead Consultant ANLP Master Trainer and dynamic coach. Prior to moving into consultancy, Sarah was Head of Professional Development at Cranfield University. Passion for Positive Psychology.

Ed Midson

Consultant, 91 Untold NLP Trainer, impactful coach and dynamic consultant. Successful change agent with clients ranging from Network Rail to Hinkley Point NNB.

Sharon Storer

Head of Service Academy Shazy is a force of nature and passionate about developing talent and driving exceptional customer service. NLP Trainer and dynamic coach. Happy clients include Paul Smith.

Chris Rasey

Master Trainer 35 years of training and coaching experience. NLP Master Trainer. Author of NLP Metaphorically, which reconnected him with his passion for storytelling.

Where does 91 Untold come from?

Roughly 91% of an iceberg lies beneath the surface. It’s a hidden force of nature that, for us, is the perfect metaphor for untapped, unrealised potential. For what we already have within us, but don’t yet use. For what exists beyond the 9% of possibility we’ve surfaced so far. And for the sheer potential in harnessing the 91% we haven’t. Yet.

How much of your story remains untold?



This was the first year I didn’t feel I wasted my training budget. In addition to the tangible stuff, the training saved a huge amount of my time as the team were solving their own problems and taking responsibility. As a business we are much more productive and outputs from the team are much higher.

Cam Farrelly Partner, pd3

Andy and Neil made my journey into NLP engaging and revelatory. They allow a mass of information to be integrated so smoothly – it makes for an incredible experience. I can’t wait to try out my learnings

Gareth Jones Design Director, pd3

Prepare to be challenged and have your eyes opened. Prepare to have your eyes opened and smell the coffee. Prepare for some great learning, with fun and meaning. Prepare to have your life transformed. Prepare to believe all those superlatives when you’ve completed the course

Sam Dobbs Police Sergeant

This course has given me a set of tools, techniques and resources I can use professionally but also personally. It has helped change who I am as a leader and given me tools to support staff in my organisation

Claire Newman Finance Director, City Year

It’s not a course, more a way of thinking and living. The methodologies I believe can make a difference and won’t be forgotten – like so many courses. I have become a believer! Thank you

Howard Davis Group Finance Director, Bourne Group

What’s changed? The whole organisation. Literally everything! Different staff in different positions, different ways to train corps members, different values and language around how we operate and now in a much more productive way – challenging each other to be at cause

Sophie Livingstone Chief Executive, City Year

Get In Touch

Office Address

Unit 105, Filwood Green Business Park,
1 Filwood Park Lane, Bristol, BS4 1ET,
United Kingdom

Send us a message